Hi, I'm Anuja.

Product builder and marketer.

I build and lead products creating technology that serves billions of people. Today that means WhatsApp, where I work on how businesses and the people they serve talk to each other. I'm drawn to the hard, human problems in monetization, agentic AI, and trust & safety, and I spend my evenings tinkering with AI to see what it can do for everyday life.

Outside of work I'm a mom of two, which is where most of my product ideas actually come from. I feel deeply about supporting women in tech and product, whether that's mentoring, speaking, or simply making room at the table, and I write and talk about product leadership whenever someone hands me a mic.